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The Community Economic Development program promotes local economic well-being and quality of life in Wisconsin communities. We work with and support community economic development practitioners and organizations, tribal and governmental entities, and business and nonprofit organizations and help gain access to the information, research, education, and technical assistance necessary to make informed decisions.

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Program Updates

Wisconsin’s Leading Export Industries

The ability of Wisconsin businesses to export to foreign markets remains an important part of the Wisconsin economy. In 2022 Wisconsin businesses shipped over $27.4 billion to 182 separate counties. The single largest export sector, accounting for $1.9 billion or 6.9% of total exports, is Agriculture, Construction, and Mining Machinery Manufacturing (NAICS 3331) followed by Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (NAICS 3345) which exported $1.7 billion or 6.2%).

Econ Quiz: New Business ‘Birth Weight’

(Image Source: Casey Horner / Unsplash) September 2023 A recent report by the Bureau of Labor Statistics finds that over the past 30 years, new businesses have been getting smaller and smaller. Specifically, the number of jobs that companies report upon opening has been decreasing. The informal term for this is “birth weight” — the […]

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Broadband Regional Workshops: Agenda and Registration

This 4-session series will cover: what data you need for successful broadband planning; how to focus and prioritize your community engagement; tips, tools, and templates for community engagement

Exploring the Landscape of Women-Owned Businesses in Wisconsin

In this month’s data snapshot, we explore the landscape of women-owned businesses in Wisconsin. To calculate sector shares, we utilize both employer and nonemployer establishments to present a comprehensive picture, as focusing solely on employers would disregard a significant segment of women entrepreneurs. For example, focusing on employer business would exclude a staggering 89% of women-owned businesses in Wisconsin which currently have no employees.

Econ Quiz: Women’s Labor Force Participation

During the second half of the 20th century, women’s participation in the labor force increased rapidly, rising from about 34% in 1950 and peaking at around 60% in 1999 as educational and career opportunities for women began to open up in the second half of the 20th century.

2023 FEED Summit in Green Bay

Join us for the only statewide conference to support early-stage Food and Farming Businesses in Wisconsin! The Community Food Systems Program’s Food Entrepreneurship Ecosystem Development (FEED) Initiative is a statewide program that promotes food entrepreneurship training and network development for value-added producers and individuals facing structural barriers to food entrepreneurship.

Latest Work

County News

The Rural Livability Project

In many rural areas of Wisconsin, access to grocery stores, pharmacies, banks, healthcare and other critical institutions and services is becoming increasingly challenging. At the same time, rural communities are seeing changes to their economic foundations as well as declines in civic engagement.

Whitewater: City to develop operational strategic plan; listening session offered

Whitewater city officials will soon begin working on an operational strategic plan. According to a statement released Monday, the city will work with the University of Wisconsin-Madison’s Division of Extension to develop a strategic planning process, which will be used to guide the operations of the city and its budget over the next two years.

SCIL group discuss connection

The Sauk County Institute of Leadership participants covered connection in the Jan. 12 meeting. Ryan Roers, chief financial officer of the Nordic Group, spoke on supply chain shortages, the need to improvise as a leader, and the innovations that make Seats successful during a tour at Seats Incorporated in Reedsburg. Seats believes connecting their employees to easy and affordable access to health care has led to increased productivity and a decline in absenteeism.

GCDC Hosts Electric Vehicle Charging Station Summit

Green County Development Corporation (GCDC) hosted an Electric Vehicle Charging Station Summit in partnership with Extension Green County. The event was held at the historic Green County Courthouse in Monroe on November 16. The event was held to address the need for electric vehicle charging stations in our communities. Speakers included Lynn Markham, Shoreland and Land Use Specialist with the Center for Land Use Education at UW-Stevens Point, Sherrie Gruder with Energy on Wisconsin, and Jason Price with Alliant Energy.

Rural Entrepreneurship Gets Boost with Outreach Funding

UW-Madison Extension is proud to join with the Wisconsin Economic Development Corporation (WEDC) on a new initiative to support rural entrepreneurship across the state. As announced by Gov. Tony Evers today, a $1 million initiative led by Extension and WEDC will provide much-needed resources, support, and technical assistance to rural entrepreneurs in need of support to start a business or bolster their existing business.

Extension, WEDC support economic development in rural communities

Five rural Wisconsin communities will receive help jumpstarting their economic development plans as part of a University of Wisconsin-Madison Division of Extension and Wisconsin Economic Development Corporation (WEDC) pilot program.

In the News

Recent Publications

Rural Pharmacies an Overlooked Piece of the Rural Health Care Milieu

The provision of health services in both rural and urban communities is complex and composed of many pieces. One particular part of the rural health care mix that has gathered significant attention in both the popular press and academic literature (e.g., Kaufman, et.al. 2016; Kissi, Walston, and Badar 2021) is the alarming rate of rural hospital closures. Headlines such as CNN’s July 31, 2021 story entitled “[h]ow the pandemic killed a record number of rural hospitals” or Becker’s Hospital Review February 18, 2022 story entitled “[s]taffing crisis, payment cuts put 453 hospitals at risk of closure” are increasingly common.

I will survive…but at what (opportunity) cost?: A spatial analysis of business survival and Jacobian externalities

Using insights gained from Jacobian externalities, we consider how a more diverse economic industrial base relates to business survival rates. While a low survival rate is often perceived negatively among policy-makers, evidence suggests that business exit is part of a dynamic and robust economy. The high opportunity cost of continuing with a struggling business in a more diversified economy may ultimately sway entrepreneurs with less competitive ventures to exit leading to lower survival rates. We model average 5-year survival rates at the county level annually from 1990 to 2012 employing a spatial panel Durbin specification. The data support the central hypothesis that more diversified economies increase the opportunity costs of operating an underperforming new business, thereby lowering survival rates.

Growth in Commuting Patterns and Their Impacts on Rural Workforce and Economic Development

Residential and employment locational decisions for working households are frequently commingled. Numerous economic and social factors like job accessibility, wage differentials, housing markets, travel time, trip-chaining opportunities, dual employment, and other quality-of-life considerations influence where a household ultimately chooses to reside relative to places of employment. These choices in turn shape commuting patterns within a region. Using the U.S. Census Bureau’s LEHD Origin-Destination Employment Statistics (LODES), the authors explore longitudinal changes in the growth of commuting patterns based on commuters traveling 50 miles or more between their place of residence and place of employment for counties in Midwestern states from 2002 to 2019. The authors find that the rate of commuters traveling 50 miles or more appears to have increased in rural areas across several periods and regions. Thus, rural communities concerned about labor supply constraints must take into consideration more expansive geographic labor markets and approach labor force development in partnership across local economic development institutions. In essence, the growth in commuting sheds requires stronger regional partnerships to address the issue.

Are We in the 4th Wave of Economic Development?

How states, as well as communities, have approached economic growth and development policy has varied over time, going through various stages or waves. The idea that we have gone through three such stages or waves has been widely discussed and studied by both academics and practitioners. In this address, I lay out a series of arguments that we have entered a fourth stage or wave in how communities approach economic growth and development. Specifically, communities are refocusing their attention less so on promoting business development and more on making their community attractive to people. Sometimes referred to as “place-making,” the idea is that if we make the community as attractive to people as possible, people will want to live in the community and create business opportunities. This shift from focusing on people rather than businesses is fundamental to how communities think about economic growth and development.

Where are Wisconsin’s Workers?

Wisconsin had an estimated 230,000 job openings in July 2021, which was by far the highest number in the last two decades. More recent figures suggest somewhat of a decrease from this peak, but the preliminary estimate of 210,000 openings in October 2021 remains well over the monthly average of 154,000 openings found in 2019. While it may be tempting to attribute the large number of job openings to factors stemming from the emergence of COVID-19, such as the availability of enhanced unemployment benefits, many employers expressed challenges with finding employees prior to the start of the pandemic. In fact, the number of Wisconsin job openings has been steadily increasing since the end of the Great Recession in 2009. Consequently, we must consider a breadth of factors, both related and unrelated to the pandemic, to better understand labor availability.

Opportunity, Necessity, and No One in the Middle: A Closer Look at Small, Rural, and Female-Led Entrepreneurship in the United States

Female entrepreneurs in rural America are rarely studied, despite local economic context likely shaping their (self-) employment choices. Development literature suggests entrepreneurship is most prevalent at the lowest and highest income levels, creating a U-shaped relationship between economic development measured with per capita income on the x-axis and the entrepreneurship rate (startups) on the y-axis. At the county level in the United States, we find that female-led startup rates vary with per capita income in the predicted U-shape. Results provide support for place-based entrepreneurship policy and highlight challenges women face while trying to contribute to the rural economy.

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