Marketing, Branding, & Promotion

Business Recruitment

This section explains how market analysis data can be used in the various steps of a business recruitment program. 

Marketing, Image, and Branding

March 2022 — This section of the toolbox uses market information gathered in Part I, “Understanding the Market,” to learn about your downtown’s key consumer groups and how to reach and serve them better. This includes understanding their perceptions of downtown as a place to live, work, shop and play. With knowledge of these consumer […]

Restaurant

National Restaurant Association Downtown Restaurants by N. David Milder, DANTH, Inc. March 2022 — Restaurants and culinary experiences can be extremely valuable additions to a downtown area. They serve downtown workers and residents as well as attract visitors to the center of the community. They serve both an economic and social role in the community, […]

Arts & Entertainment

Art and Entertainment events can draw people downtown and increase economic activity in a variety of business categories. These events can attract people downtown who normally would not visit.

Shaping Downtown After COVID-19 (Issue 194, June 2021)

June 2021 — This topic in Downtown Economics summarizes key points or “takeaways” from the recent webinar titled Shaping Downtown after COVID 19. The well-attended webinar highlighted examples of successful initiatives in four cities: Ithaca, New York, and Appleton, Eau Claire, and La Crosse Wisconsin. The following takeaways are presented without significant editing.  You may […]