Women as business owners may be an underutilized resource for economic development and growth. Policies aimed at equitably enhancing business ownership should consider the unique nature of women-owned and managed businesses. These policies should reflect the unique manner in which women approach entrepreneurship.
- In 2011, women-owned or managed nearly 19% of businesses in Wisconsin.
- The number of women-owned or managed businesses more than tripled between 1990 and 2011 growing significantly during the 1990s and then stabilizing between 2000 and 2011.
- In 2011, women-owned or managed 80,000 Wisconsin businesses, employed over 550,000 workers, and earned $45 B in sales.
- Women-owned or managed establishments employ fewer workers on average than the typical Wisconsin business regardless of industry sector.
- Women-owned or managed businesses are most common in educational, health care, and social assistance services.