Consider the words May 2022 — Think about both the actual words used by the participants and the meanings of those words. A variety of words and phrases will be used and the analyst will need to determine the degree of similarity between these responses. Consider the context Participant responses were triggered by a stimulus […]

May 2022 — Focus group interviews can yield powerful information. In order to get meaningful information during focus groups, you should follow several important guidelines when developing your questions. 1. Use open-ended questions Open-ended questions allow for qualitative feedback from participants and do not have fixed responses or elicit one word answers. 2. Avoid dichotomous […]

May 2022 — A focus group is a carefully planned discussion designed to obtain perceptions of a small group of people about a defined area of interest (e.g., downtown revitalization). Focus groups typically include seven to ten people who have some common characteristics that relate to the topic being discussed and who engage in conversation […]