In Pursuit of Place Summit

June 23 – 25, 2026
Lambeau Field, Green Bay, Wisconsin
The Future of Placemaking
In Pursuit of
Place Summit
An immersive, hands-on conference designed
for Placemakers.
About the Summit
The Pursuit of Place Summit is a three-day, fully immersive experience held at the historic Lambeau Field in Green Bay, Wisconsin, June 23-25, 2026.
Designed to be hands-on, participants can expect engaging sessions, immersive tours, and opportunities to collaborate on the future of placemaking.
This summit was made possible by a grant from the North Central Regional Center for Rural Development (NCRCRD).
Registration Now Open

Featuring An Evening with Michael Perry
Michael Perry is a New York Times bestselling author, humorist,corporate speaker, screenwriter, and amateur snow plow driver from New Auburn, Wisconsin.
Perry’s bestselling books include Population: 485 (about his experiences as a volunteer firefighter and EMT) and twenty-plus other books, including his latest, Improbable Mentors & Happy Tangents. Perry has been the subject of three PBS specials,including On The Road, which featured his live humor performances, including Never Stand Behind A Sneezing Cow.

Why Should You Attend?
- Examine principles that guide ethical and effective community engagement around place.
- Apply techniques to support the creation of community narratives.
- Investigate the dynamics of stewarding community partnership and empowerment.
- Examine urban and rural place actions and impacts.
- Identify frameworks for successful place governance and infrastructure development.
- Analyze approaches for co-design and activation.
- Integrating knowledge and action for long-term positive community change.
- Identify research and evaluation tools for community-based projects.
- Investigate strategies and practices for community place action programs.
Placemaking in Action: Immersive Place Tours
Experience placemaking through immersive tours in three distinct settings.

Titletown Tour
Explore how the Green Bay Packers organization is partnering with businesses and the community to create a unique placemaking effort that includes housing, entertainment, dining, medical, offices, and public spaces. All summit attendees will share a unique placemaking experience together that will kick-off a summit of thought-provoking experiences.
Urban or Rural Placemaking Tour
Held concurrently, Summit participants may select between either an urban or rural placemaking tour.
Urban Tour: Broadway District
An immersive investigation and dialogue about how local businesses and organizations are transforming the Broadway District in Green Bay, Wisconsin. The purpose of this tour is to provide an example of urban placemaking for participants to examine and initiate dialogue.
Rural Tour: Baileys Harbor
Develop an understanding of how Extension is helping rural communities through placemaking. The purpose of this tour is to provide an example of Extension’s rural placemaking work to spark discussion about roles, methods, and impacts.

Broadway District, Green Bay

Baileys Harbor, Door County

Who Should Attend?
Extension Professionals
Educators and specialists involved in community development, livability, quality-of-life, youth development, and other placemaking or place-based programming.
Placemaking Practitioners
Professionals involved in community design, placemaking, planning, and other place-based work.
Community Changemakers
Local leaders, volunteers, grassroots organizations, and others involved in improving community and place-based efforts.

Lodging & Logistics
The Pursuit of Place Summit will be held in Green Bay, Wisconsin, at the historic Lambeau Field, home of the Green Bay Packers.
Lodging Options

Lodge Kohler
Just 100 yards from Lambeau at the center of Titletown action, LODGE KOHLER is unlike any other. Warm and spirited with sumptuous rooms, a fabulous spa, an indoor/outdoor restaurant and café, and a rooftop bar with best-in-class service. Where the glory of sport is celebrated. Pack your sense of adventure, stay for a while, and experience the easy comfort of LODGE KOHLER while you explore the heart of the Midwest.

Legacy Hotel
Legacy is an all-suites boutique hotel located in Titletown District right across from Lambeau Field. Guests will enjoy our many on site outlets including Heritage Modern Supper Club serving Breakfast, Lunch & Dinner, Cardinals Crest Rooftop Bar & Grill, Uncommon Lobby Bar, Press Café and Juice Bar, and our Glow Spa on the 5th Floor.
Meet Our Organizers & Sponsors
Organizers






Sponsors

IN PURSUIT OF PLACE SUMMIT
Contact Us
For more information, contact Todd Johnson.
(715) 425-3941
This event is open to all. The University of Wisconsin–Madison Division of Extension provides equal opportunities in employment and programming in compliance with state and federal law. You may request an interpreter, materials in an alternative language and/or format, and/or other services to make this event more accessible. Contact oaic@extension.wisc.edu. Make your request 25 days before the event. There is no added cost to you for these services.