Broadband Adoption

There are three broad principle causes of an adoption gap in the United States: affordability, digital readiness and perceived relevance.

~Governor’s Task Force on Broadband Access


The State Broadband Plan’s current goal for affordability is: households with income below 200% of the federal poverty level have access to fixed, home internet service at a cost of less than $25 a month. This can also be adjusted based on local goals.

Strategies to Promote Affordability

  • Requiring or encouraging the internet service provider partners to have an entry-level unbundle with other services that more households may afford. For example, a 25/3 internet-only plan for $25-$30 a month.
  • Requiring or encouraging the ISP partner to participate in the FCC’s Emergency Broadband Benefit Program and future federal and state discount programs so eligible households can receive a discount on internet service.
  • Requiring or encouraging the ISP partners to participate in the Department of Public Instruction’s Digital Equity Gap, which could facilitate school districts purchasing service for students.
  • Partnering or contacting with a library, community organizations, or government entity to create an internet discount/internet service voucher or another program to reduce the cost of internet service for low-income households.


Our Work

Reading Your Broadband Bill
Wisconsin Broadband Summit
Broadband and the Wisconsin Economy
Screenshot of a zoom meeting with the title Broadband Expansion Grant Program on screen
September 2, 2020 Lunch N Learn: Broadband Expansion in Wisconsin
WIndicators Volume 3, Number 2: Broadband in Economic Development
April 8, 2020 Lunch N Learn: Broadband in Rural Economic Development

Latest News & Updates

Employee Ownership: A Business Succession and Retention Strategy
Research: Broadband Drives Growth in Women-led Rural Entrepreneurship
Wisconsin Broadband Summit
Rural Broadband Speeds and Business Startup Rates
Expanding Broadband Access in Iowa County
Entrepreneurship, Broadband, and Gender: Evidence from Establishment Births in Rural America

Sharing is Caring - Click Below to Share
Support Extension