Rural Wisconsin Entrepreneurship Initiative

The Rural Wisconsin Entrepreneurship Initiative supports the development of rural entrepreneurial ecosystems across the state of Wisconsin.

Overview

The Rural Wisconsin Entrepreneurship Initiative (RWEI) provides education, training, research, and technical assistance to small businesses and entrepreneurs, economic development practitioners, and communities that are interested in developing entrepreneurial activity in rural Wisconsin. The RWEI is a partnership between the University of Wisconsin-Madison, Division of Extension and the Wisconsin Economic Development Corporation, running from 2024-2026.

Programs

A scenic view of an orange sun on the horizon behind a blue lake.

Trainings for Community Leaders

Trainings for rural economic developers about building entrepreneurial ecosystems

A path through the trees in autumn.

Trainings for Entrepreneurs

Cohort-based technical assistance for rural entrepreneurs

A snow covered tree in a snow covered field.

CEC Conference

The Connecting Entrepreneurial Communities (CEC) Conference features programming about economic development for Wisconsin’s small communities.

A peaceful view of a calm river in Wisconsin.

Wisconsin REV

Rural Entrepreneurial Venture (REV) is a proven entrepreneurial development program designed to advance small town economies .

Trainings for Community Leaders

Extension offers trainings for community leaders about entrepreneurial ecosystem development. These include Homegrown: Entrepreneurship in Your Community and Maximizing Success for Entrepreneurs of Color. We also offer webinars periodically on specialized topics.

Trainings for Entrepreneurs

Extension provides cohort-based technical assistance for rural entrepreneurs. We offer basic business development and sector-specific trainings. Through the University of Wisconsin-Madison Law School, we also offer business law clinics through the Law & Entrepreneurship Clinic. Coming up in 2025, we will be launching a cohort for agritourism entrepreneurs.

Connecting Entrepreneurial Communities Conference

The Connecting Entrepreneurial Communities (CEC) Conference hosts a statewide conversation about how to promote entrepreneurship in Wisconsin’s small and rural communities. It gathers business owners, municipal leaders, financial lenders, economic development professionals, and community champions for programming about entrepreneurial ecosystem development on the local level.

Wisconsin’s first CEC Conference was held in 2024 in Platteville. The next conference will be held in 2025 in Wisconsin Rapids.

Wisconsin Rural Entrepreneurial Venture

Rural Entrepreneurial Venture (REV) is a proven entrepreneurial development program designed to advance small town economies through a targeted business approach. Wisconsin REV is being developed in partnership with Community and Economic Development Associates (CEDA), Compeer Financial, Southern Minnesota Initiative Foundation (SMIF), and e2 Entrepreneurial Ecosystems. This effort is being funded by Compeer Financial. Launching in 2024, Wisconsin REV provides coaching, resources and connections throughout the visioning and implementation process as each community explores what economic development means for their communities.

Program News

Funding Statement

This project is being supported, in whole or in part, by federal award number SLFRP0135 awarded to the Board of Regents of the University of Wisconsin System on behalf of the University of Wisconsin-Madison Division of Extension via the Wisconsin Economic Development Corporation and the Wisconsin Department of Administration.

Support Extension