Marketing, Image, and Branding

March 2022 — This section of the toolbox uses market information gathered in Part I, “Understanding the Market,” to learn about your downtown’s key consumer groups and how to reach and serve them better. This includes understanding their perceptions of downtown as a place to live, work, shop and play. With knowledge of these consumer […]

Business Retention & Expansion

Organizing business retention and expansion (BRE) activities is a common application of or prelude to market analysis findings. These activities include mobilizing a BRE team, identifying issues, and helping existing businesses expand or, if they are at risk of closing or relocating, stay open and stay downtown.

Benchmarking Categories

March 2022 — Statistical data assembled in your market analysis can be used to establish goals and measure progress (benchmarking) related to the downtown economy. The data can be used to create a statistical snapshot or profile to help inform prospective business operators and investors about the market as well as demonstrate downtown’s importance in […]

Restaurant

National Restaurant Association Downtown Restaurants by N. David Milder, DANTH, Inc. March 2022 — Restaurants and culinary experiences can be extremely valuable additions to a downtown area. They serve downtown workers and residents as well as attract visitors to the center of the community. They serve both an economic and social role in the community, […]

Lodging

 2022 State of the Hotel Industry Report March 2022 — This section explores market opportunities for new lodging accommodations in the downtown area. It will help you understand travel and visitation trends, existing competition, traveler market segments in the area, and projected room night demand. This section will help you project the occupancy and average room […]

Housing

March 2022 — Housing is an essential element in the revitalization of downtown districts. Demographic and lifestyle changes create new opportunities for specific residential segments and housing categories. This section provides an abbreviated method for assessing general market opportunities using a simple demand and supply analysis for a community. A more focused assessment of downtown […]

Arts & Entertainment

Art and Entertainment events can draw people downtown and increase economic activity in a variety of business categories. These events can attract people downtown who normally would not visit.

Demographics & Lifestyle Analysis

This section explains how demographic data can be used to better understand the current and potential residents of your downtown. Demographic and lifestyle data can give you a starting point for an in-depth analysis of specific business and real estate development opportunities. This data also can help the broader community understand how it is changing.

Strengths, Weaknesses, and Potentials of Pedestrian Malls (Issue 196, February 2022)

Since its inception, members of the American Downtown Revitalization Review’s (ADRR) Board have engaged in a near-continuous e-mail dialogue about a wide range of issues, trends and opportunities that do not, in our opinions, always receive the attention they need and deserve in other media outlets and industry publications. The vitality of these conversations is evident in the number who join and/or read these back-and-forths more than two years after the ADRR’s launch; indeed, over time, non-Board members have added to the ferment with their own observations and insights.

Trade Area Analysis

Defining a downtown or business district’s trade area is an important first step in any market analysis. This step is crucial because it defines the boundaries that will serve as the basis for further study. It also helps individual businesses identify opportunities to expand their own trade area.

BIDs and Activating Downtowns

In this webinar, we discuss how city leaders, businesses, property owners, and others can “shape their city” for the betterment of all and how Business Improvement Districts (BIDs) can be used as a tool in that process. The focus of the webinar is on leadership and partnerships that help create an effective downtown organization.

Economic Development Tools for Commercial Districts (Issue 165, March 2010)

From local angel investment groups to retail condos, communities are experimenting with new economic development tools (and putting a new spin on some old ones) to stimulate and support commercial district business and property development. This article summarizes a recent presentation by Kennedy Smith that highlights a number of promising tools. Also presented here are strategies for putting them to work in your revitalization program.

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