Following a national trend, Wisconsin is experiencing a structural labor shortage: there are not enough qualified workers to fill available jobs. From January 2021 through February 2025, the state averaged 190,180 job openings per month, while only 97,081 individuals were unemployed resulting in an average monthly shortfall of 93,099 workers. This imbalance, combined with low unemployment and declining labor force participation, means that while job seekers may have an easier time finding work, there are simply not enough people actively seeking employment to meet demand. Contributing factors include an aging population, childcare and eldercare responsibilities (which disproportionately impact women), and a mismatch between the skills of available workers and the requirements of open positions.
Housing affordability is a growing concern across Wisconsin and the U.S. at large. Housing costs continue to rise while affordable options are getting harder to find and while job earnings have grown, earnings have failed to keep pace with housing costs. The result is that many households are struggling to keep up with the increasing cost of housing, leading to housing financial stress and increasing instability. While there is no widely accepted measure of housing financial stress, a common method uses a threshold of spending more than 30% of their income on housing. The number of households in the United States and Wisconsin spending over 30% of their income on housing is steadily increasing with no signs of slowing down.
Wisconsin follows the nationwide trend of a relatively small yet growing number of diverse business owners. This recent growth suggests a promising and economically important future for diverse business owners despite evidence that they face significant challenges.
In this WIndicator we focus on a relatively simple measure of prosperity to gain insight on the broader question of livability and contribute to ongoing local discussions. We explored patterns of place prosperity across four distinct dimensions: poverty, unemployment, housing, and education. Our analysis includes all U.S. counties and extends over time across three decades.
May 2024 – On May 30-31, over two hundred rural economic developers, community leaders, and entrepreneurs descended upon Platteville, WI, a small town in southwestern Wisconsin, population of 11,840, for Wisconsin’s first Connecting Entrepreneurial Communities (CEC) Conference. Known as a conference “about small towns, for small towns,” the CEC conference offers programming, discussion, and networking for stakeholders in Wisconsin’s rural business development. Other Midwestern states such as Michigan, Minnesota, Missouri, and Nebraska hold the CEC Conference on an annual basis as part of their rural economic development strategy.
In recent years Wisconsin has seen massive spikes in business ownership among nonwhite entrepreneurs yet the state continues to have an overall low number of businesses owned by people of color. These findings are among those compiled in a new report “Business Owners of Color in Wisconsin: Representation, Profitability, and Growth”. This webinar focuses on the trends and outcomes for business owners of color in Wisconsin.
Every five years the United States Department of Agriculture (USDA) undertakes a detailed inventory of farming operations across the country. The most recent, the 2022 Census of Agriculture, aims to provide a detailed snapshot of the nation’s farming economy, including information on farm demographics, production practices, land use, and economic trends. The intent of this issue of WIndicator is to provide an overview of recent trends in Wisconsin farming using the Census of Agriculture. We pay particular attention to the changes since the last Census in 2017 to understand trends in key metrics for Wisconsin agriculture with some references to longer term trends (1997 to 2022).
Using the latest research and data specific to Wisconsin’s rural communities and regions, this summit focuses on the Wisconsin rural economy. The summit includes an overview of the latest economic and demographic trends across rural communities, and an examination of rural health care, housing, and broadband. Conversations will include what rural communities can do to foster economic growth and development.
There are a number of factors feeding into the current labor shortage, and while the problem seemed to accelerate after the COVID-19 pandemic, we have been facing a downward trend in unemployment for over a decade.
This webinar explores the pivotal role of rural pharmacies in providing vital healthcare services, especially in areas affected by hospital closures. Learn why the decline of independently owned rural pharmacies is a pressing concern, affecting medication access and downtown vitality.
Wisconsin follows the nationwide trend of a relatively small yet growing number of diverse business owners. This recent growth suggests a promising and economically important future for diverse business owners despite evidence that they face significant challenges.
The UW-Madison EDA University Center conducted a statewide survey of Wisconsin residents on broadband access and affordability, with the goal of estimating the willingness to pay for broadband. As the state makes significant investments in broadband infrastructure, attention is shifting to the willingness, or ability, of people, particularly lower income people, to pay for broadband subscriptions.
