Pursuit of Place

A colorful mural of birds in Green Bay Wisconsin

The Future of Placemaking

An immersive, hands-on conference designed
for Placemakers.

The Pursuit of Place Summit is a three-day, fully immersive experience held at the historic Lambeau Field in Green Bay, Wisconsin, June 23-25, 2026.

Designed to be hands-on, participants can expect engaging sessions, immersive tours, and opportunities to collaborate on the future of placemaking.

This summit was made possible by a grant from the North Central Regional Center for Rural Development (NCRCRD).

A rendering of the Lambeau Field in Green Bay
  • Examine principles that guide ethical and effective community engagement around place.
  • Apply techniques to support the creation of community narratives. 
  • Investigate the dynamics of stewarding community partnership and empowerment.
  • Examine urban and rural place actions and impacts. 
  • Identify frameworks for successful place governance and infrastructure development. 
  • Analyze approaches for co-design and activation.
  • Integrating knowledge and action for long-term positive community change.
  • Identify research and evaluation tools for community-based projects.
  • Investigate strategies and practices for community place action programs.

Experience placemaking through immersive tours in three distinct settings.

A view of Titletown

Explore how the Green Bay Packers organization is partnering with businesses and the community to create a unique placemaking effort that includes housing, entertainment, dining, medical, offices, and public spaces. All summit attendees will share a unique placemaking experience together that will kick-off a summit of thought-provoking experiences.

Held concurrently, Summit participants may select between either an urban or rural placemaking tour.

An immersive investigation and dialogue about how local businesses and organizations are transforming the Broadway District in Green Bay, Wisconsin. The purpose of this tour is to provide an example of urban placemaking for participants to examine and initiate dialogue.

Develop an understanding of how Extension is helping rural communities through placemaking.  The purpose of this tour is to provide an example of Extension’s rural placemaking work to spark discussion about roles, methods, and impacts.

Artistic lettering of the word Broadway in Green Bay Wisconsin

Broadway District, Green Bay

Bailey's Harbor Lighthouse

Bailey’s Harbor, Door County

Who Should Attend?

Educators and specialists involved in community development, livability, quality-of-life, youth development, and other placemaking or place-based programming.

Professionals involved in community design, placemaking, planning, and other place-based work.

Local leaders, volunteers, grassroots organizations, and others involved in improving community and place-based efforts.

View of the field Green Bay Packers

The Pursuit of Place Summit will be held in Green Bay, Wisconsin, at the historic Lambeau Field, home of the Green Bay Packers.

More details on lodging forthcoming.

Aerial view of Titletown development

Organizers

Sponsors

For More information, contact Todd Johnson.

twjohnson6@wisc.edu

(715) 425-3941

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