Hotels provide an important service to our communities and represent a significant economic engine for jobs, business income, and taxes. They often serve as a gateway to a community, influencing perceptions of the local community. During the pandemic, the hotel industry experienced significant challenges, including changes in travel behaviors, both in the US and in Wisconsin. In this webinar, we discuss the hotel industry during and after the pandemic with three industry experts, Michael Lindner, Bill Elliott, and Richard Sprecher.
Consider the words Think about both the actual words used by the participants and the meanings of those words. A variety of words and phrases will be used and the analyst will need to determine the degree of similarity between these responses. Consider the context Participant responses were triggered by a stimulus question asked by […]
Focus group interviews can yield powerful information. In order to get meaningful information during focus groups, you should follow several important guidelines when developing your questions. 1. Use open-ended questions Open-ended questions allow for qualitative feedback from participants and do not have fixed responses or elicit one word answers. 2. Avoid dichotomous questions These are […]
Hotels provide an important service to our communities and represent a significant economic engine for jobs, business revenue, and taxes. Plus, they often serve as a gateway to a community, influencing perceptions of the broader community.
While hiring a consultant to complete a market analysis might be appropriate for some communities, the approach of this toolbox is based on the premise that business and community leaders will benefit by being actively involved in the research process. Because there are technical components to the toolbox (obtaining data and using geographic information systems […]
In response to severe flood events, the Village of La Valle, Wisconsin has been awarded federal funding to assist in flood mitigation and recovery. As part of the planning process, a group of local residents formed the La Valle Revitalization Committee. The purpose of the committee is to provide leadership and community representation.
This section explains how market analysis data can be used in the various steps of a business recruitment program.
Successful downtown revitalization efforts often focus on creating synergy that results from the optimal mix of building and space uses. In considering this purpose, your market analysis will likely have identified a number of market opportunities in different business sectors. However, the market analysis process does not end with a list of businesses for recruitment […]
A focus group is a carefully planned discussion designed to obtain perceptions of a small group of people about a defined area of interest (e.g., downtown revitalization). Focus groups typically include seven to ten people who have some common characteristics that relate to the topic being discussed and who engage in conversation in a permissive, […]
Economic trends provide important information that describes the health and vitality of the surrounding community and region. This information can help business operators and investors make informed decisions regarding development in the community. The information can also be used to identify potential opportunities for downtown as the central place in the community and region. These […]
Developing a questionnaire includes two things: the individual questions within the questionnaire and the questionnaire itself. We will start with writing individual questions. Writing Good Questions At the most basic level, we have two types of questions: open-ended and closed-ended questions. Open-ended questions allow for qualitative feedback from survey respondents and do not have fixed […]
In survey questionnaires, sampling design refers to the strategy or plan to identify to select a sample. Sampling designs fall into two camps, probability, and non-probability-based sampling designs. Probability-based sampling is defined by all potential respondents (i.e., elements) having an equal chance of selection to participate in the sample. The equal chance of selection results […]