Local & Regional Economic Analysis

May 2022 — Economic trends provide important information that describes the health and vitality of the surrounding community and region. This information can help business operators and investors make informed decisions regarding development in the community. The information can also be used to identify potential opportunities for downtown as the central place in the community and […]

In Our Words (Episode 2)

May 2022 — Are you interested in learning what it takes to start your own nonprofit agency? Interested in becoming a successful business owner, who sells their own merchandise? In this episode, Rajon speaks with Robin Scott, Executive Director of We All Rise African American Resource Center, and J. Riley, a small business owner. Robin […]

In Our Words (Episode 1)

May 2022 — Welcome to the premiere of In Our Words podcast. The goal of this podcast is to see a more holistic view of African-American entrepreneurs in the state of Wisconsin. We seek to gain understanding of challenges faced and overcome by Black business owners, while also providing success stories and strategies implemented along […]

Community Climate Resilience Menu Educator Guide

April 2022 — The Community Climate Resilience Menu (CCRM) is an online tool for finding resources to support communities’ efforts to become more resilient to the impacts and shocks from major weather changes that disrupt communities. We created the CCRM to provide a flexible approach for community decision-makers to select strategies for each community’s unique […]

Creative Economy Summit

The Creative Economy Summit focuses on the work needed to incubate and support talent, increase creative work incubation, lead to business creation and retention, engage all Wisconsinites in creative opportunities, and provide the public and private leadership necessary to invest in a sustainable 21st-century economy. The Summit features ideas, information, research, resources, and case studies of creative investment, businesses, infrastructure, and partnerships throughout the state.

Developing a Survey Questionnaire

April 2022 — Developing a questionnaire includes two things: the individual questions within the questionnaire and the questionnaire itself. We will start with writing individual questions. Writing Good Questions At the most basic level, we have two types of questions: open-ended and closed-ended questions. Open-ended questions allow for qualitative feedback from survey respondents and do not […]

WIndicators Volume 5, Number 1: The Rise Of Entrepreneurship During the Pandemic

Entrepreneurial activity increased sharply in Wisconsin in 2020 and 2021 during the COVID-19 pandemic. Entrepreneurship is a key part of any healthy economy but ensuring that new business activity leads to significant economic impact by creating high quality jobs can be difficult. Communities can take a lead role in a range of strategies that help entrepreneurs grow and be successful to make the most of this opportunity to improve their economies.

Early Care and Education in Wisconsin: Challenges and Opportunities

Summary April 2022 — Dr. Alejandra Ros Pilarz discusses the early care and education landscape in Wisconsin, how it has changed over the past 15 years, and the implications for children and families. She describes the current state of the early care and education workforce, as well as challenges and opportunities for supporting the workforce […]

Sampling Strategies

April 2022 — In survey questionnaires, sampling design refers to the strategy or plan to identify to select a sample. Sampling designs fall into two camps, probability, and non-probability-based sampling designs. Probability-based sampling is defined by all potential respondents (i.e., elements) having an equal chance of selection to participate in the sample. The equal chance of […]

Types of Consumer Surveys

April 2022 — There are four basic ways to survey consumers: mail surveys, telephone surveys, web-based surveys, and intercept (or face-to-face) surveys. Mail Surveys Mail surveys (questionnaires) involve printing and distributing questions to consumers via mail. Use a mail survey if you want to collect comprehensive consumer information. You must keep mail surveys short, or […]

Supporting Entrepreneurship

This section outlines ways to use your market analysis to support entrepreneurship in your downtown or business district.  Entrepreneurship represents the capacity and willingness of an individual(s) to undertake a venture, with its risks, in an effort to achieve a profit. Entrepreneurship has always been important to downtowns and business districts, serving as a catalyst for business formation and its positive ripple-effect in the local economy.

Office Space

April 2022 — Downtown office space is connected to the success of service businesses, housing, entertainment, and plays an important role in promoting a healthy community where people can live, work, and play. Office space is a significant component of a healthy downtown because it generates employment and daytime activity, which supports other downtown businesses […]

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