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WIndicators Volume 7, Issue 2: Understanding Wisconsin Prosperity in the National Context 

In this WIndicator we focus on a relatively simple measure of prosperity to gain insight on the broader question of livability and contribute to ongoing local discussions. We explored patterns of place prosperity across four distinct dimensions: poverty, unemployment, housing, and education. Our analysis includes all U.S. counties and extends over time across three decades.

WIndicators Volume 7, Issue 1: Wisconsin Farming: Insights from the 2022 Census of Agriculture

Every five years the United States Department of Agriculture (USDA) undertakes a detailed inventory of farming operations across the country. The most recent, the 2022 Census of Agriculture, aims to provide a detailed snapshot of the nation’s farming economy, including information on farm demographics, production practices, land use, and economic trends. The intent of this issue of WIndicator is to provide an overview of recent trends in Wisconsin farming using the Census of Agriculture. We pay particular attention to the changes since the last Census in 2017 to understand trends in key metrics for Wisconsin agriculture with some references to longer term trends (1997 to 2022).

Willingness to Pay for Broadband Internet

The UW-Madison EDA University Center conducted a statewide survey of Wisconsin residents on broadband access and affordability, with the goal of estimating the willingness to pay for broadband. As the state makes significant investments in broadband infrastructure, attention is shifting to the willingness, or ability, of people, particularly lower income people, to pay for broadband subscriptions.

WIndicators Volume 6, Number 1: Contributions of Veterans to the Wisconsin Economy

One long-held strategy to foster economic growth and development is to recapture tax dollars that flow to higher units of government. Paying taxes to higher units of government, such as the state and/or federal government, is a leakage from the local economy. In a sense, these leakages are akin to a local business buying inputs from vendors outside of the community or local residents shopping outside of the community. While many communities strike to close these leakages by encouraging firms and shoppers to buy locally, such an approach does not apply to state and federal taxes. Rather, communities often strive to have those dollars returned to the community through local state and federal government spending.

A Trade Area Analysis of Wisconsin Retail and Service Markets: Updated for 2021

Using 2021 county sales tax data, we examine the strength and weaknesses of Wisconsin retail and service markets through the application of the tools of Trade Area Analysis. Only those counties that have elected to collect the optional county sales tax are included in the analysis. Because sales tax data are used one must keep in mind that the analysis focuses only on taxable sales and may not reflect the total level of activity in the county. Using Pull Factors and measures of Surplus and Leakage the relative strengths, and weaknesses, of local retail and service markets are identified.

WIndicators Volume 5, Number 5: Understanding and Mobilizing the Potential of Entrepreneurs of Color in Wisconsin 

People of color are starting and growing businesses at high rates in Wisconsin. This study explored the experiences of BIPOC entrepreneurs in Fond du Lac County through 1-1 interviews and the Community Capitals Framework (CCF). Business owners expressed satisfaction with the natural beauty and safety of the area while describing limited technical knowledge (human capital), networks (social capital), and financial capital in the critical startup phase of their entrepreneurship. Business development technicians and educators can use this study to better support entrepreneurs of color in their Wisconsin communities.

COVID-19 and the Economy: U.S. Resident Experiences in the Late Stage of the COVID-19 Pandemic

As we near the third anniversary of its start, the COVID‐19 pandemic has been a global health challenge with
far‐reaching political, economic, and sociological implications. The loss of life and health has been immense. The U.S. death toll from COVID‐19 exceeded one million in May 2022, and research indicates that roughly 20% of adults have at least one health condition related to a previous COVID‐19 infection.

WIndicators Volume 5, Number 4: Returns to Higher Education

With rising costs to students and soaring debt levels, many people are questioning the value of pursuing higher education. Nationally, a person with a bachelor’s degree will earn about $560,980 or 37.8% more than a person with a high school degree, even while accounting for lost years of work while obtaining the degree.

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