IV. Putting Your Research to Work
This section of the Downtown Toolbox helps the user develop conclusions and recommendations that are realistic in today’s marketplace. The intent is to look “outside of the box” to identify realistic solutions that could revitalize downtown. Tools include ways to apply market analysis data in:
- Benchmarking Categories
- Building & Space Usage
- Business Recruitment
- Business Retention & Expansion
- Marketing, Image, & Branding
- Niche Development
- Supporting Entrepreneurship
