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II. Understanding Your Community’s Market
This part of the Downtown Toolbox provides a series of resources necessary to develop a broad and basic overview of the competitive environment. It provides the necessary foundation to provide more in-depth analysis of different business and real estate sectors. Tools include:
- Trade Area Analysis
- Demographics & Lifestyle Analysis
- Local & Regional Economic Analysis
- Business Owners Survey
- Consumer Survey
- Focus Groups
- Peer Community Comparison
